Measurement Key to Proving the Role of Marketing in Business
Digital marketing isn’t slowing down any time soon, with a reputation for both stability and constant change. In the last quarter alone, Facebook generated an ad revenue of $6.24 million dollars,...
View ArticleWebinar: Google UK - Adapting Measurement Strategies for Modern Marketing
While the landscape has changed with regards to the explosion of data, the questions you need to answer as marketers haven’t. You still need to answer the following questions; How do I find the right...
View Article5 Simple Ways to Make the Best of Google Analytics
Google Analytics is a bit like my Uncle Brian - full of interesting facts and stats, changes his ‘look’ every six months and has a penchant for ‘bending’ the truth. To take this somewhat strange...
View ArticleAnalytics and Targeting - Maintaining Momentum with Marketers
Investment in data and analytics is continuing to gain momentum among marketers. While some are at the early stages of gaining access to workable customer data, many are at the next stage, testing...
View Article7 Ways for CMOs to Beat the Analytics Adoption Odds
Data has never been more central to the world of marketing than it is today. CMO budgets are rising fast, and with them the responsibility to spend wisely. No CMO can hide any longer behind John...
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